GREAT Project – European Conference on Games Based Learning 2025
On 2.10.2025, Jane Yau presented on behalf of the GREAT project team the following paper virtually - THE REACH OF DIGITAL GAMES AND THEIR POTENTIAL AS GLOBAL COMMUNICATION TOOLS Abstract: This paper examines the potential of digital games as communication tools to reach global audiences, extending beyond established cultural and geopolitical divides. It shows the empirical data gathered in our EU and UKRI-funded Games Realising Effective and Affective Transformation (GREAT) project, where we collaborated with several organizations to investigate this potential. Namely, a significant case study called Play2Act was undertaken in collaboration with the United Nations Development Programme (UNDP), which forms the focus of this paper. The aims of this study were to find out how much of the world’s population could be reached via digital games and how…








